McCaw Hall Rebrand

8 weeks, Case Studies in Corporate Identity, 2019

Marion Oliver McCaw Hall is a performance hall in the Seattle Center that is the home to the Pacific Northwest Ballet and Seattle Opera. In my rebranding of the theater, I aimed to accentuate the modern architecture of the building along with the sophistication, emotion, and dynamism of the ballet and opera. 

Full project breakdown coming soon. In the meantime, here are my final brand guidelines including positioning, logo, color, photography style, and applications.